Retail

Retail marketing is the application of marketing functions in the distribution of goods to customers. Organized retail includes not only selling goods, but also marketing activities such as packaging, promotion and classification of advertisements and price determination processes such as discounts and credits. The main purpose is to present the goods to the customers in a way that ends with customer satisfaction. Goods are created for consumption and gratification, and are made available to those concerned through the marketing system. Offering goods or services to people is not just a sales activity, it is a marketing activity with added value. The presentation of the product, the environment and decoration inside the store, the price display, the organization of the management are indicators of how the goods are marketed in retail. With the advancement of technology, the retail sector has started to become a sector where automation systems have the most applications. Thus, the need for trained and experienced manpower has increased.